Bose x Beirut

  • Brief.

    The main aim of this brief was to Design a campaign around a social issue using a brand of our choice.

  • Response.

    I got assigned Mental Health as my social issue and decided to target my campaign towards the Lebanese community after having experienced a horrific blast. BOSE was my chosen brand and i associated mental health with sound healing which is a healing practice.

  • Skills Explored.

    Photoshop, Illustrator, indesign, Procreate, Illustration, rhino And keyshot.

 

Beirut, Lebanon

Beirut was devastated on August 4, 2020, when an unaccounted  ammonium of nitrate stockpile caused devastation to the region's most populous city.

Dozens of deaths and more than 6,500 injuries have been confirmed. More than 300.000 Beirutians were forced to flee their houses.

 
 

  • Bring awareness around mental health by creating a collective healing space through sound healing.

  • Informative

    Friendly

    passionate

    Appeasing

  • Loyalty

    Communication

    Compassion

    Devotion

    Empowering

    Warmth

 
 
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Research

Research

Projection Mapping Tunel.

Placed on sidewalks, taking pedestrians on a sound healing experience in the heart of the city.

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I wanted to create a safe place for people to share their traumatic experiences without feeling judged or pitied.

This platform is designed to show support to the Lebanese Community.

 

Ceramics by Jono Pandolfi | middle images shot at Aro Ha

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